How to Start a Bail Bonds Business
A California General Bail Agency

A California Department of Insurance Licensed Bail Agency & California Secretary of State Active Corporation


A "No Punches Pulled" Opinion Editorial


By a Bail Mentor


Writing bonds begins with advertising, and advertising is like breathing; we either keep the business oxygenated or it passes out while competition simply walks by and on to the next best thing, and, “to be first in business,” we must first be first in business; this last axiom isn’t possible if the business owner fails to keep his or her business breathing.


All too often I’ve spoken to people who randomly and, arguably, aimlessly hustle to get the first round of miscellaneous and off-point ads online or in a phone book or on a jail board—like being slapped on the ad butt to get that first business cry out—or take to the streets with clumsy direct marketing and no target market to pitch trinkets to and that will all most likely end up in a landfill within a week’s time and then it all stops with no further efforts and sometimes for up to a full year!


Imagine if the big bail corporations launched a one step ad campaign and then stopped for a full year to see what happens.  I travel California and take notice to the obvious ad campaigns, and those bail companies and corporations with the biggest market shares are continuously running TV commercials, phonebook ads in multiple counties, and expanding into new areas with new people, and we see their name branding on the Internet and in the top spots.


It is obvious that times are changing, and telephone book ads are no longer the mainstay of bail bonds marketing; however, if phonebook advertising were completely obsolete then those alluded to in paragraph three above wouldn’t bother to advertise in multiple counties from San Diego to Sacramento and in other places between those two cities.


The next obvious place to advertise a bail bond company is on the Internet, but, again, it takes more than a single breath of advertising to get your bail phone ringing.  It will take more than an unattended, $10.00 a month website built and left to dilapidate by a third party who knows nothing about bail and only sought to be paid for a quick service.


To stand out on the Internet one must engage almost non-stop in the relentless pursuit of top rankings by and through a string of ongoing efforts and on many places and with skill, determination and daring.  In short, it can be done and does get done but will require ongoing work and not a one-time effort.


Here let us weigh the cluttered, very expensive and questionably effective use of jail board ads in county jails.  Allow me to frame it this way—have your child or other family member (not you) spread out 50 business cards on your kitchen or coffee table from random businesses, tightly organized with no space between them, in the shape of a rectangle.


Now, imagine that you are traumatized by the incarceration of a loved one and only seek to learn what is going on at a county jail.  A jailer directs you to the “bail bond board” where you will....?  Think about it.  Stare at your makeshift jail board that your kids had fun laying out for you.  Which business card jumps out at you and why?  Which ones bleed into a blurry mass with the others and why?  Does your own phonebook or jail board ad bleed or pop?  If your ad layout bleeds than stay off the jail boards until it pops to avoid a costly spot on a useless jail board.  Then go back to the ad drawing board and fix the problem.


I have heard from people who made absolutely no effort to think out their ad campaigns and even plopped something together as an afterthought and waited with no research, no expert consultations, and no intention to do anything else!


I have tried to talk to people who “Yeah, yeah, yeah,” and it is the “Yeah, yeah, yeah” too busy to stop and listen and consider “runners” who have no time or even interest in trying what ad people suggest and to those hurried people I suggest not getting into small business at all—go to work for someone else who is willing to do what must be done to make a small business grow.


Finally we arrive at working with ad people who are not bail people.  A sales rep working at a phonebook company will very quickly have a slapped together ad laced with clipart, useless catch phrases, ill-placed important information, wrong colors, and with no thought of your bail bonds geographical, demographical, or other very specific bail bonds business needs.  Then you pay for an ad for a year because YOU let someone else handle your business when it should have been YOU who took charge and did the market research upon which to build the foundations of your ad.


Your Bail Mentor Promises:


Honesty ~ Honor ~ No Sunshine ~ No Rainbows ~ No Unicorns ~ Just the Hardcore Truth!



Copyright 2010, All Rights Reserved

How to Market a Bail Bonds Company



A Free Market Proven Bail Company Marketing Service


by Real Bail Bondsmen


MARKETING AND SEO SERVICES~ A lesser known aspect of this Bail Mentor Program is its affiliation and access to bail bond industry marketing professionals and their service repertoires insofar as its semi-secret ability to very literally make small business phones ring with prospective customer queries, and, in support of stirring the curious nature common to people in general, Bail Mentor can also take its Marketing and SEO services several steps further and provide bail bond co-signer and client deal closing that is designed to take callers off the market in and apart from bail related businesses.


This specialized bail bonds training program includes but is not limited to the following:


·         Website Design & After Launch Consulting

·         Impactful Still Ads that won’t get Drowned out

·         Social Media Blitz Advertising that goes to high ranking

·         YouTube Video Juggernauts based on expansive Market Analysis

·         Top Ranking Search Engine Results within 90 days of constant adjustments

·         Value Engineered Marketing Programs with a “Fire for Effect” Proven Approach


Moreover, Bailspeak strategies include how to win the trust and loyalty of customers and clients over the long term and not just for one deal!


Bailspeak is a California Department of Insurance Approved Bail Pre-Licensing School, but its sister businesses branch off into other types of small business and all of which are successfully proving the methodologies alluded to above and work in the Real World Free Market.







Bail Leads


Bail Video



The process to get your Internet Bail Videos up and running is simple in theory but requires logistical coordination and, most of all, a budget.


Stated differently, Bail Mentor and Bailspeak cannot provide a precise quote with a simple phone call; that would be like demanding a home building contractor to provide an exact cost to build a custom home with no other information.


Nevertheless, you should feel free to call and discuss what your idea is, and rest assured, that all preliminary and ongoing information is treated confidentially.


Bail Marketing Services Include:


·         Consultation

·         Written Proposal

·         Script Writing

·        Pre-Production

·         Production

·         Post Production

·         Hi-Def

·         Studio Sound

·         Flexible Terms

·         Reliable

·         Proven


Take some time and visit the websites of your bail bond and bounty hunting competitors, and, if they’re doing something to rank higher or draw in more visitors that you are not, you may want to seriously consider going forward with simple to more complex video productions that go to promoting your business.


All too often, this Office receives calls from bail bond company owners who spent noteworthy amounts of cash hiring so-called organic SEO people and companies who have absolutely no background in the bail bonds industry; therefore, it stands to reason that results from sales and marketing vary.


Bail Mentor is run by people who have succeeded and continue to succeed in the bail bonds and bounty hunting trades and with a long track record of helping others get into bail in general.