A California Department of Insurance Licensed Bail Agency & California Secretary of State Active Corporation
ADVERTISING IN THE BAIL BONDS INDUSTRY -
A "No Punches Pulled" Opinion Editorial
By a Bail Mentor
bonds begins with advertising, and advertising is like breathing; we either
keep the business oxygenated or it passes out while competition simply walks by
and on to the next best thing, and, “to be first in business,” we must first be
first in business; this last axiom isn’t possible if the business owner fails
to keep his or her business breathing.
too often I’ve spoken to people who randomly and, arguably, aimlessly hustle to
get the first round of miscellaneous and off-point ads online or in a phone
book or on a jail board—like being slapped on the ad butt to get that first
business cry out—or take to the streets with clumsy direct marketing and no
target market to pitch trinkets to and that will all most likely end up in a
landfill within a week’s time and then it all stops with no further efforts and
sometimes for up to a full year!
if the big bail corporations launched a one step ad campaign and then stopped
for a full year to see what happens. I
travel California and take notice to the obvious ad campaigns, and those bail
companies and corporations with the biggest market shares are continuously
running TV commercials, phonebook ads in multiple counties, and expanding into
new areas with new people, and we see their name branding on the Internet and
in the top spots.
is obvious that times are changing, and telephone book ads are no longer the
mainstay of bail bonds marketing; however, if phonebook advertising were
completely obsolete then those alluded to in paragraph three above wouldn’t
bother to advertise in multiple counties from San Diego to Sacramento and in
other places between those two cities.
next obvious place to advertise a bail bond company is on the Internet, but,
again, it takes more than a single breath of advertising to get your bail phone
ringing. It will take more than an
unattended, $10.00 a month website built and left to dilapidate by a third
party who knows nothing about bail and only sought to be paid for a quick
stand out on the Internet one must engage almost non-stop in the relentless
pursuit of top rankings by and through a string of ongoing efforts and on many
places and with skill, determination and daring. In short, it can be done and does get done
but will require ongoing work and not a one-time effort.
let us weigh the cluttered, very expensive and questionably effective use of
jail board ads in county jails. Allow me
to frame it this way—have your child or other family member (not you) spread
out 50 business cards on your kitchen or coffee table from random businesses,
tightly organized with no space between them, in the shape of a rectangle.
imagine that you are traumatized by the incarceration of a loved one and only
seek to learn what is going on at a county jail. A jailer directs you to the “bail bond board”
where you will....? Think about it. Stare at your makeshift jail board that your
kids had fun laying out for you. Which
business card jumps out at you and why?
Which ones bleed into a blurry mass with the others and why? Does your own phonebook or jail board ad
bleed or pop? If your ad layout bleeds
than stay off the jail boards until it pops to avoid a costly spot on a useless
jail board. Then go back to the ad
drawing board and fix the problem.
have heard from people who made absolutely no effort to think out their ad
campaigns and even plopped something together as an afterthought and waited
with no research, no expert consultations, and no intention to do anything
have tried to talk to people who “Yeah, yeah, yeah,” and it is the “Yeah, yeah,
yeah” too busy to stop and listen and consider “runners” who have no time or
even interest in trying what ad people suggest and to those hurried people I
suggest not getting into small business at all—go to work for someone else who
is willing to do what must be done to make a small business grow.
we arrive at working with ad people who are not bail people. A sales rep working at a phonebook company
will very quickly have a slapped together ad laced with clipart, useless catch
phrases, ill-placed important information, wrong colors, and with no thought of
your bail bonds geographical, demographical, or other very specific bail bonds
business needs. Then you pay for an ad
for a year because YOU let someone else handle your business when it should have been YOU who took charge and did
the market research upon which to build the foundations of your ad.
Your Bail Mentor Promises:
~ Honor ~ No Sunshine ~ No Rainbows ~ No Unicorns ~ Just the Hardcore Truth!
Copyright 2010 www.bailmentor.com, All Rights
HOW TO MARKET A BAIL BOND BUSINESS
A Free Market Proven Bail Company Marketing Service
by Real Bail Bondsmen
AND SEO SERVICES~ A lesser known aspect of this Bail Mentor Program is its affiliation and
access to bail bond industry marketing professionals and their service repertoires insofar as its semi-secret ability to very
literally make small business phones ring with prospective customer queries,
and, in support of stirring the curious nature common to people in general, Bail Mentor can also take its Marketing and SEO services several steps further
and provide bail bond co-signer and client deal closing that is designed to
take callers off the market in and apart from bail related businesses.
This specialized bail bonds training program
includes but is not limited to the following:
Design & After Launch Consulting
Still Ads that won’t get Drowned out
Media Blitz Advertising that goes to high ranking
Video Juggernauts based on expansive Market Analysis
Ranking Search Engine Results within 90 days of constant adjustments
Engineered Marketing Programs with a “Fire for Effect” Proven Approach
Moreover, Bailspeak strategies include
how to win the trust and loyalty of customers and clients over the long term
and not just for one deal!
Bailspeak is a California Department of
Insurance Approved Bail Pre-Licensing School, but its sister businesses branch
off into other types of small business and all of which are successfully
proving the methodologies alluded to above and work in the Real World Free
process to get your Internet Bail Videos up and running is simple in theory but
requires logistical coordination and, most of all, a budget.
differently, Bail Mentor and Bailspeak cannot provide a precise quote with a
simple phone call; that would be like demanding a home building contractor to
provide an exact cost to build a custom home with no other information.
you should feel free to call and discuss what your idea is, and rest assured, that
all preliminary and ongoing information is treated confidentially.
Marketing Services Include:
some time and visit the websites of your bail bond and bounty hunting
competitors, and, if they’re doing something to rank higher or draw in more
visitors that you are not, you may want to seriously consider going forward
with simple to more complex video productions that go to promoting your
too often, this Office receives calls from bail bond company owners who spent
noteworthy amounts of cash hiring so-called organic SEO people and companies
who have absolutely no background in the bail bonds industry; therefore, it
stands to reason that results from sales and marketing vary.
Bail Mentor is run by people who have succeeded and
continue to succeed in the bail bonds and bounty hunting trades and with a long
track record of helping others get into bail in general.